Case Studies
Meet the success stories of our clients
Names are hidden to protect sales confidentiality
E-commerce Shop Transformation
An e-commerce shop struggled with poor email deliverability, low open rates (15%), and sales of $200 per campaign. After two months using our Reputation Boost Service, their domain reputation improved to “High,” open rates rose to 38%, and sales tripled to $600 per campaign.
Affiliate Marketing Transformation
An affiliate marketer was struggling with poor email deliverability, low open rates of 12%, and click-through rates of 1%, resulting in minimal affiliate income. After implementing our Reputation Boost Service, their domain reputation reached “High” in three months. Open rates soared to 36%, click-through rates increased to 4%, and affiliate earnings grew by 250%, substantially boosting their revenue.
B2B Cold Outreach Agency
A B2B cold outreach agency struggled with low open rates of 8% and click-through rates of 0.5%, hindering lead generation. After implementing our tailored email system—with custom domains and warmed-up email addresses—their open rates increased to 22%, click-through rates rose to 2%, and they saw a significant boost in lead conversions.
Biggest Factors Affecting
Email Deliverability
Sender Reputation
Domain and IP Reputation
Why It Matters:
- ISPs Use Sender Reputation: Determines if your emails reach inboxes or are marked as spam.
Key Factors Influencing Sender Reputation:
- Spam Complaints: High complaint rates harm your reputation.
- Bounce Rates: High bounces indicate poor list hygiene.
- Blacklist Listings: Being blacklisted severely affects deliverability.
- Consistent Sending Practices: Erratic sending can raise ISP concerns.
- Engagement Metrics: Low opens and clicks suggest disinterest.
Email Content Quality and Recipient Engagement
Email Content Quality:
- Avoid Spam Triggers: Steer clear of spammy words and excessive punctuation.
- Proper Formatting: Use clean HTML, include plain-text versions, and ensure mobile responsiveness.
- Relevant and Personalized Content: Tailor messages to your audience.
- Clear Call-to-Action: Guide recipients effectively.
- Compliance: Include required elements like unsubscribe links and physical addresses.
Recipient Engagement:
- Open Rates: Boosted by compelling subject lines and sender names.
- Click-Through Rates: Improved with engaging content and CTAs.
- Low Unsubscribe/Complaint Rates: Send relevant content at appropriate frequencies.
- List Hygiene: Regularly remove inactive or invalid addresses.
- Interactive Elements: Use surveys or polls to increase engagement.
Email Content Quality and Recipient Engagement
Subject Length
Optimal Range: 3 to 5 words
Easier to read and display fully on mobile devices
Template Word Count
Optimal Range: 50 to 125 words
Maintain the reader’s attention while providing enough information
Reading Time in Seconds
Optimal Range: 20 to 30 seconds
Given the low attention span, shorter emails are read fully
Number of Links
Optimal Range: 1 link
Fewer links reduce the risk of the email being marked as spam and make it easier for the recipient to focus on the main call-to-action
Question Count
Optimal Range: 1 to 2 questions
Encourage engagement without overwhelming the reader
Spammy Word Count
Optimal Range: 0 spammy words
Identify opportunities for advancement or job rotation.
Personalization
Best Practices: Include personalized elements such as the recipient’s first name, company name, or recent activity
make the content more relevant to the recipient
Accelerate your ROI with wizeMails
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successful cases
Increase in sales
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